You've heard of MLS Real Estate, haven't you? Don't worry, we'll tell you everything you need to know.
The first thing you should know is that the real estate market has not escaped the changes in society, which is why it has also undergone transformations in recent times, one of them being the creation of the MLS Real Estate.
The Multiple Listing Service (MLS) or Servicio de Listado Múltiple (SLM) in Spanish can be defined as a system of cooperation between different professionals in the real estate sector with the aim of providing a better service to the user.
By means of this system, the captured properties are shared, which become part of a common stock exchange for all the members of the network, in this way, any of the associates can commercialise these properties.
It should be borne in mind that to become a member of an MLS Real Estate network you must comply with the established regulations and all the requirements requested by the MLS Real Estate system.
To do so, the MLS Real Estate has a code that must be complied with by all its associates. These rules organise and regulate the functioning of this network, and of course, the collaboration between its members, who are also protected by specialised legal advisors.
What is the Real Estate MLS for?
It serves to produce a greater number of properties.
It allows the user to find their ideal property in the shortest possible time.
Advantages of the MLS Real Estate system.
It simplifies the efforts of recruitment, managing to close deals with a greater number of clients.
The service offered within this real estate network guarantees greater efficiency, as a result, there are more satisfied clients, as well as professionals with greater prestige.
If your client portfolio is not very large, you can rely on the MLS of properties.
The user trusts that his property will become part of this system because he knows that the sale will be made more quickly, as it will be in the hands of a large group of professionals.
The different professionals in the real estate market can exchange experiences, in addition, as a member of MLS Real Estate, you have access to courses, forums and other events in the sector, leading to a joint growth.
As for the Real Estate, by sharing the data of the properties: price, days on the market, among others, it is easier to obtain a more adjusted market value.
You are probably wondering what benefits you get if you are thinking of buying a property.
As a client of a real estate agency that belongs to a Real Estate MLS, you have the opportunity to access more properties for sale on the market, in addition, you will save time and you will have the guarantee that all the steps will be carried out according to the rules and with legal basis.
This creates a relationship of trust between buyer-seller and real estate agency.
However, this cannot be a limiting factor for you to leave the purchase or sale of your property in the hands of the best in the real estate market in Ubrique, Cádiz.
Of course we are talking about SierraGest Inmobiliaria, who are dedicated to the sale and rental of houses and flats in Ubrique, Cádiz.
They offer you, advice and accompaniment when you want to rent or sell. They also offer advice and topographical studies.
SierraGest Real Estate: "The small details make the difference".
Very few people know the term real estate branding, but it is necessary to be aware of it in the world of real estate business.
Real estate companies are increasingly concerned about their external image and this is precisely what the concept of real estate branding deals with.
It refers to the essence and personality of each of the projects undertaken in the business.
In this way it forms a fundamental part of the first contact with your prospects.
Sometimes people tend to think of real estate branding as a kind of brand.
But it's not just a brand, it's your company's potential to reach your future clients.
It is that feeling of trust, security and prestige that the person who enters your website or reads an advertisement of your property feels.
The reach of real estate branding is powerful and for this reason it is necessary to know how to implement it in your business.
Without a doubt, it will be of great benefit.
In order to apply real estate branding to your business publications, you must focus on three fundamental aspects:
The personality of your brand. You must create a brand.
This is more than necessary, the potential customer needs to feel a sense of trust and familiarity.
They need to feel that they are interacting with a brand that has a personality and that they are attached to.
No, we like ambiguous or insecure, it generates a certain distrust.
So grow your brand with a voice of passion that will stick with you over the years.
Now, this personality thing can be misunderstood.
While it is necessary to create a personality that the brand stays true to, it is also necessary to keep the following in mind:
The customer likes to be well served, therefore you must consider the customer's opinion and never overlook it or make the customer feel bad.
The brand should never grow around haughty behaviour.
It is important to consider seriousness and commitment as the foundation of the brand.
Believe me, this will make a difference in how your customers see you.
Make the customer feel that he/she is taken into account and always seek to meet the customer's demands.
Honesty and responsibility are essential, this is what will give the customer a sense of trust.
The second aspect is the: Brand voice
Create a real estate product that generates optimism.
When communicating with these future clients, keep your tone friendly but not forgetting to be respectful.
This is vitally important, especially in this day and age where many of the customer interactions take place in the digital environment.
Educate everyone on your real estate team to be responsive, empathetic and upbeat with clients.
Without a doubt, this detail in communication is fundamental.
The third aspect is: Visual identity.
A real estate agency with creative publications is what we like.
Publications that sound genuine and at the same time make us think about how original and incredible what you are seeing is, this type of publication is what is needed.
With a dash of wit and sincerity.
Creativity plays a fundamental role in real estate branding and, not surprisingly, this is the part that generates the most impact on the client.
To conclude we could say that real estate branding is important but it is even more important to develop it in the right way.
It is essential to develop these three elements and stay true to them, but without leaving creativity and fun aside.
At Sierragest we work all the time on improving the customer experience with us.
We have a hallmark of responsibility and honesty.
Don't wait and try our customer service and you might be convinced to buy the property of your dreams.
In the real estate sector a new term is being used, this is "real estate networking".
Do you know what it is, what it's for and the benefits it can bring to your business? We'll tell you!
Networking is a very useful tool for professional development.
It is a mecca of new opportunities for your real estate business.
It is also perfect for establishing good working relationships that can help you grow as a company and as an individual.
But what is real estate networking?
Networking is a strategy that consists of creating a network of professional contacts who have the same interests or the same profession.
In the real estate world, this network of professional contacts is a concept that will help you to have relationships in different areas.
Promoting in this way the properties that you have at your disposal to buy, sell or rent.
In case you are an independent real estate consultant, this strategy known as real estate networking allows you to find new clients, meet experts and colleagues related to real estate.
So you can explore new markets and meet new companies to help you provide a better quality service to your clients.
In a business, such as real estate, contacts are essential to keep you on your feet.
It is necessary to know professionals in the area and make them know you.
Building this real estate networking can definitely save and make your business skyrocket.
At this point, you may be wondering:
How did you build this real estate networking?
Networking aims to establish strong professional relationships in which both parties feel they benefit.
To achieve this, it takes time and dedication.
You must maintain constant communication with your contacts, give yourself time to build an excellent reputation.
Do all your work responsibly and professionally.
Take advantage of social networking sites, you can take advantage of forums on topics related to your profession where you can build relationships.
Attend events that are associated with the sector and seek to form relationships with people who can benefit you in real estate networking.
For any independent real estate agent it is essential to establish friendly relationships with others, i.e. clients, professionals in your field.
Even those who are not part of your profession but with whom you feel you can grow and benefit from their experience.
Don't ignore anyone. You never know where a good opportunity may come from.
This will help you to make your way in your business and broaden your vision.
Take advantage of the great opportunity to forge a solid real estate network.
When you attend an event, prepare a mini-speech that summarises who you are and what you offer as a professional in your field.
And as a last tip, we recommend you to have a card where you leave your social networks and contact numbers so that people remember you and can contact you if they want to.
Experience from your own experience how important and fundamental this network of contacts can be for your business.
At Sierra gest we understand the importance of real estate networking, that's why we offer the best service to all our clients who want to find the home of their dreams.
How many of us have been victims of some real estate scams.
Even though most of us always keep our eyes open, not all real estate agencies have the professionalism to do things correctly without affecting the interests of their clients.
For many, a sale is a sale, regardless of the real shortcomings that a property may have.
Have you ever seen those movies where the protagonist buys a dream house and upon arrival, the property is far from looking like in the pictures?
The truth is that these situations do happen and even though it is not ideal, it is quite common to fall into real estate scams.
Buying a property is always a very stressful situation for the client, most of them decide to start their search process on the internet, since it allows us to explore different portals and see different options.
However, the search process becomes more tedious when the buyer discovers that about 90% of the properties that are advertised are not as perfect as they appear in photographs.
There are certain phrases that you should definitely run away from as soon as you see them in portals, because they bring with them, unexpressed meanings that can be a real headache when it comes to buying your new home.
In this article we want to give you the most common phrases of real estate deceptions:
How many times have you read this phrase?
Generally speaking, it certainly works, as long as it is real, because as you will see, it is one of the most typical real estate scams.
But, when should you run away from it?
When you see that it is joined or complemented with very low prices, that is to say, if you know the value of the properties in a certain area and they are much higher than that property, do not doubt it, there is something wrong with the house.
This kind of offers that seem dreamed, do not exist and, without a doubt, it is one of the most used tricks to call the attention to a certain property.
It tends to occur especially in areas with greater recognition. It also applies to properties with advertisements such as: "first line" or "near the sea".
Another classic without a doubt is the typical "cozy apartment", "apartment with many possibilities", "property to create your dream home".
All these are synonyms of problems, old, damaged apartment in which you will have to invest time and money to make it look as you wish.
All these phrases are euphemisms for the same thing: small, old, poorly laid out apartment in which you will have to spend more money than you thought.
Another classic is the "Ready to live in" "to see it is to buy it".
This has only one meaning in red letters, RUN! And I mean it, in general within the real estate scams this means, that it not only needs a few touches of paint.
But it may be a property that already has renovations, which may have been done at least a decade ago and needs to be updated.
Another common lie, is the surface of the property, this number in general can be a real estate deception.
Always remember that the total area of a property is different from the living area of the property.
This is something that many real estate agencies tend to hide because in the end no client gets to measure the property before buying it.
So when you are going to buy a property, and pay for it, do not be afraid to ask your real estate agent for the two figures.
At Sierragest we want to offer you the greatest transparency possible and of course, don't be afraid to ask us everything you need to know about the properties you want to buy.
We have a team of highly trained professionals who will help you get the house of your dreams.
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En Sierragest nos especializamos en ayudarte a encontrar el hogar de tus sueños. Somos una agencia inmobiliaria en Ubrique formada por un equipo profesional joven y dinámico con trayectoria en el sector inmobiliario.
Definimos nuestro equipo de trabajo y los objetivos de nuestra empresa con satisfacer las necesidades y deseos de nuestros clientes. Dentro de estos objetivos se encuentran: la promoción, compra, venta y construcción de toda clase de bienes inmuebles urbanos y rústicos.
También disponemos de una amplia oferta inmobiliaria de viviendas nuevas en Ubrique o de segunda mano, pisos en alquiler en Ubrique, así cómo también, chalets y fincas por toda la provincia.
El equipo profesional de Sierragest está comprometido con todos nuestros clientes para que tomen la mejor decisión con su propiedad. Ofrecemos asesoría y acompañamiento si te encuentras en búsqueda de un alojamiento en Ubrique al que llamar hogar.
No importa si no vives en Ubrique, si planeas visitar la provincia puedes alquilar cualquiera de nuestros pisos o casas el tiempo que desees. En Sierragest nos caracterizamos por la seriedad y el compromiso en nuestro trabajo.
Nos interesa el bienestar de nuestros clientes, por esta razón ofrecemos todo lo que necesitas de una agencia inmobiliaria, tanto cómo si quieres comprar una propiedad, alquilar, o realizar un traspaso.
Los profesionales de Sierragest te ayudarán en cualquiera de estos procesos que desees llevar a cabo. Recibe la mejor consultoría y acompañamiento con un equipo de confianza comprometido contigo.